Online B2B marketing

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• Program features in-depth, hands-on experience
• Self-paced course can be started anytime
  
• Potential financial options available — Payment plan, scholarships and discounts including military, UD student/alum, 2 or more (group) and others.
• Career resources and support to help you succeed
• LEARN MORE — View recorded info presentation with the instructor

With more than 800 million members worldwide and over 58 million registered companies, LinkedIn is arguably the premier social media tool for business-to-business marketing. Built primarily for business networking, savvy marketers can use LinkedIn for B2B lead generation and other marketing opportunities.

UD’s Advanced LinkedIn Marketing course is designed for students with fundamental to midlevel social media marketing skills and covers:

• Optimizing a business profile or company page
• Creating custom content
• Building brand awareness
• Leveraging advanced channel features
• Utilizing LinkedIn Groups
• Audience targeting
• Retargeting ads
• LinkedIn InMail

Participants will receive in-depth, hands-on experience researching, planning, developing, integrating, executing and analyzing the outcomes of comprehensive LinkedIn marketing strategies.

MORE COURSES LIKE THIS — Check out our portfolio of social media marketing and digital marketing programs — LEARN MORE

NEW VIDEO SERIES — FREE WITH REGISTRATION Clickworthy: Advanced Social Media News and Updates The world of social media moves fast, and social media managers must move with it! The new Clickworthy video series highlights the latest updates and trends across social media platforms and what they mean for digital marketing implementation. Registration in a PCS digital or social media marketing program includes six months of complimentary access.  Click here for details, or to view the first video — FREE! — Clickworthy: LinkedIn Update 2024

Program details

Advanced Social Media Marketing for LinkedIn – Noncredit Course LOCATION: ONLINE SCHEDULE: Self-paced class can be started anytime. ESTIMATED LENGTH: 25 hours ACCESS TIME: 180 days PRICE: $950. All materials included. Potential discounts available, including: Early registration, Military, UD student/alum/employee, 2 or more (group). CEUs: 2.5 (25 contact hours)

• Who should participate in this program
• Instructor
• Learner outcomes
• Technology requirements
• Prerequisites
• For more information

Who should participate in this program?

• Business owners wanting to utilize or optimize social media marketing to reach their clients
• Aspiring social media managers
• Marketing and communication professionals
• Consultants
• Nonprofit employees and volunteers
• Sales professionals
• Anyone looking to start a social media marketing business

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Instructor

Nancy Dibert is the program director and chief instructor for the University of Delaware’s Social Media Marketing programs and a customized learning facilitator with UD’s Division of Professional and Continuing Studies (UD PCS). A nationally-recognized and well-respected social media marketing expert, Dibert has developed award-winning social media campaigns for clients in government, education and private industry environments and has reached millions of people through her innovative social engagement strategies.

Dibert graduated from high school at 14 and received her first advanced degree at 17. She earned a bachelor of science in business from the State University of New York at Albany, a master of science in business administration from Penn State University and a master of science in marketing from University of Maryland University College. Dibert continues to make education a priority and is a longtime member of Mensa International.

She enjoys meeting people and sharing what she knows, both locally and on the road. Dibert has lectured on social media, strategic marketing, cross-selling, advertising, branding and other topics. A Constant Contact Authorized Local Expert and an Authorized Business Partner, she is also Google AdWords certified and HTML-certified by the HTML Writers Guild.

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Learner outcomes

Upon completion of this course, participants will be able to use LinkedIn to:

• Efficiently promote your products or services.
• Use branded campaigns to increase awareness and engagement.
• Use the power of LinkedIn to streamline employee engagement, acquisition and retention.

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Technology requirements

• A laptop or desktop computer (PC or Mac) is required to participate in this class.

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Prerequisites

• There are no prerequisites for this class; however, students should have access to and experience with LinkedIn.

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For more information

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