Here are our top five reasons that a social media marketing credential can be a great career move in the coming year:

1. High Demand for Skills: Social media marketing skills are in high demand as businesses increasingly rely on social media to reach their audiences. A recent report projects social media spending will reach $276.7 billion in 2025, with an annual growth rate of 10%.

2. Career Advancement: A social media marketing credential can open new opportunities for career advancement by providing targeted instruction in specific skill sets with immediate practical applications.

3. Competitive Edge: In a competitive job market, a social media marketing credential can set you apart from other candidates for employers choosing among people with similar qualifications.

4. Up-to-Date Knowledge: A social media marketing credential can keep you “in the know” about social media platforms and best practices that are constantly evolving.

5. Increased Job Security: Achieving a credential shows that you are committed to continuous learning and improvement, and ready to adapt to changes in industry, technology and market conditions.

The University of Delaware Division of Professional and Continuing Studies (UD PCS) offers a suite of convenient, self-paced online courses taught by distinguished social media marketing expert Nancy Dibert. Our online social media marketing training courses provide broad and deep coverage of in-demand social media marketing skills with a badge earned for each noncredit course completed. Learn more about our program at https://www.pcs.udel.edu/socialmedia.